We are all equal but our skins are different.

The skincare industry has long ignored the specific needs of black skin, which has resulted in a lack of products that meet the special needs of this population. This is particularly evident in the field of shaving creams, where many products on the market do not adequately meet the needs of black skin. By incorporating ingredients such as Shea Butter, Argan, Witch Hazel, Calendula and Sweet Almond into shaving creams, SO® develops more effective solutions.

Closeup Shot Of Happy African American Couple Having Fun In Bathroom, Cheerful Black Woman Applying Moisturising Cream On Husband’s Face, Playfully Touching His Nose And Laughing Together

For SO® Black Skin Matters !

First of all, black skin has unique needs that are not addressed by existing skincare products. For example, black skin is more prone to hyperpigmentation, which requires specialized ingredients to be treated effectively.

There is a lack of diversity and representation in the skincare industry, resulting in a lack of products suitable for black skin. By developing new, tailored products, the skincare industry can promote inclusion and diversity, and better meet the needs of all consumers.

The skincare industry has a responsibility to promote healthy skin for all skin types. By ignoring the specific needs of black skin, the industry fails to meet this responsibility and risks perpetuating skin damage and injury.

Our components make the difference!

Shea butter is a natural ingredient derived from the nuts of the shea tree. It is rich in fatty acids and vitamins that provide intense hydration to the skin. For black skin, which is prone to dryness and dehydration, shea butter is an essential ingredient in shaving creams. By moisturizing the skin, shea butter helps prevent irritation and razor bumps, which are common problems for black men and women.

Argan oil is another ingredient that is particularly beneficial for black skin. It is rich in antioxidants and fatty acids, which help nourish and protect the skin. In shaving creams, argan oil helps soothe and calm the skin, reducing inflammation and irritation that can occur during shaving. It is therefore an ideal ingredient for black skin, which is more prone to razor bumps and ingrown hairs.

Witch hazel, also known as Hamamelis virginiana, is a natural astringent that helps tighten and tone the skin. This is especially beneficial for black skin, which is more prone to hyperpigmentation and uneven skin tone. By toning the skin, witch hazel helps to improve the overall appearance of the skin, reducing the appearance of dark spots and blemishes.

Calendula is a natural ingredient known for its soothing and healing properties. It is rich in flavonoids and antioxidants, which help reduce inflammation and promote healing of the skin. In shaving creams, calendula helps soothe the skin and reduce redness and irritation that can occur while shaving.

Almond oil is another ingredient that is particularly beneficial for black skin. It is rich in vitamin E, a powerful antioxidant that helps protect the skin from damage caused by free radicals. In shaving creams, almond oil helps moisturize and nourish the skin, preventing the dryness and irritation that can occur during shaving.

SO® products adapt perfectly to the needs of all the skin types!

Pure Hydration® is an essential ally for daily hydration of the skin. Extreme Skincare® is the ideal product for all minor sores on the hands: cuts, irritations, corns,… The SO® range fits perfectly into our routine for radiant skin!