What is the secret of the brand SO® ? Five natural ingredients for care tailored to your needs!

Nature is the new luxury

Argon oil

Argan oil is a vegetable oil made from the fruit of the argan tree. This oil is rich in vitamins A and E, antioxidants and fatty acids. This natural composition makes it an essential ingredient in cosmetics, for many types of products, from shampoo to day cream. Argan oil has very interesting properties for skin care. Its richness in fatty acids, vitamins and antioxidants facilitates the hydration and radiance of the skin. Honey-coloured, this ingredient revitalises the skin, improves its elasticity and acts against skin ageing. This is why argan oil is widely used in cosmetics. It is your skin’s best ally!


Chamomile is a must for any cosmetic product. Since ancient times, people have used it for both medicine and body care. Chamomile refers to a group of plants, like daisies, from the Asteraceae family. Two types of chamomile are used for skin care. Roman chamomile is the one that has the most virtues for the skin. It has soothing and anti-inflammatory properties that are ideal for skin that is prone to irritation, itching or eczema. Chamomile not only helps to reduce redness but also to prevent it. It therefore plays a major role in cosmetic products, particularly for sensitive skin. And, as an added bonus, chamomile can soothe the pain of sunburn.


Shea is a very famous ingredient in cosmetics. Called “women’s gold”, shea is a tree whose nuts are used to make what is known as shea butter. It is this butter that has virtues for the skin. Rich in vitamin E and antioxidants, it helps moisturise the skin and prevents dryness. Shea butter is very well tolerated by all skin types. It combines perfectly with chamomile thanks to its anti-inflammatory and soothing action. Shea butter also promotes the elasticity of the skin, which helps to combat skin ageing. As a result, it is a natural anti-ageing and anti-stretch mark agent. Shea butter is therefore essential for skin care!

Witch hazel

Witch hazel are foliage shrubs found in many countries, but originating in North America. The role of witch hazel is quite singular among reputable cosmetic ingredients. The active ingredients of witch hazel have the particularity of facilitating blood circulation. This helps, for example, to promote healing or to prevent heavy legs. In other words, witch hazel does not only act on the skin but on the whole body. By promoting the blood circulation, the oil allows a faster regeneration of the skin and a better functioning of the epidermal cells.


Calendula is a plant with beautiful orange flowers, also known as the “bride of the sun”. Calendula oil macerate is known to have skin care benefits. Calendula oil, like chamomile or shea butter, has an anti-inflammatory and soothing effect that allows for a better application of the product used. It helps to relieve the pain of scars, minor burns and sunburns. Its high antioxidant content helps to regenerate the epidermis more quickly and thus to fight against skin ageing. Calendula oil is therefore an essential ingredient in everyday life!

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